How Dentists Can Use Photography To Set Themselves Apart

Dentist's Office
Photographs like this can help alleviate the concerns of potential customers who experience anxiety over their trip to the dentist.

Whenever considering a choice of dental professional – particularly if extensive work needs to be done – one of the best ways a dentist can set themselves apart from the rest of the pack is to illustrate the results of their work with before and after photos of previous patients. Particularly in the realm of expensive cosmetic dentistry or involved oral surgery or other dental corrections, it helps to show a patient what they can expect before going forward. There are usually many different dentists of different types in any metro area, and any patient should educate themselves on any practitioner’s previous work before shelling out hundreds or thousands of dollars if someone’s insurance won’t cover the whole bill.

For example, Dr. Karl Jobst Grove, OK. dentist has been in business for many years and has a portfolio of before and after smiles that should put any potential patient at ease about the results they can expect from his work. Offering a free initial exam, x-ray, and consultation to new patients, Dr. Jobst takes his work seriously – and offers this initial diagnostic and consultative freebie in order to show new patients that he’s truly willing to take a serious look at any problems they have, discuss the potential solutions available, and look at all factors from difficulty to price before spending a dime.

In addition to the free diagnostic exam mentioned above and the ability of any potential patient to look through the before and after photos of brilliant smiles that Dr. Karl Jobst Grove, OK. dentist has created in his practice, the photographs of different treatments – such as specific types of veneers, implants, crowns, bridge repair, or simple teeth whitening – can show any potential patient that the specific type of concern they have is able to be handled competently by an able dental professional, whether that treatment is involved and invasive or an easy and quick cosmetic fix.

For instance, a patient with advanced periodontal disease should be able to see what a given dentist can do for someone with similar problems; a good dentist shouldn’t show someone with this type of affliction a series of photos on whitened teeth and fixed chips on otherwise healthy smiles. Likewise, a patient who has had simple veneers or crowns recommended to them by a dentist should see how this specific practitioner can handle these procedures, as not all dentists skilled in one area of practice are equally skilled in others – and the proof is often in the pictures. A little due diligence beforehand can save a patient potentially hundreds or thousands in the long run, and volunteering this type of before and after photography beforehand can really allow a dentist to set themselves apart from the competition that has no such portfolio to show.

In addition to before and after images of smiles that a particular dentist has worked on, photographing the office, exam rooms, etc. in the practice for a public website can indeed show a potential patient that they’re in a comfortable, modern, well-appointed facility with excellent technology and a staff that keeps up on the latest developments in their field. Especially when dentistry is something that causes a number of people a certain degree of anxiety, showing them that the office they’re considering takes their comfort and treatment seriously is just another subtle way that photography can easily set a given dental practice ahead of the others nearby.

Aside from a free initial diagnostic exam and consultation, a portfolio of bright and happy smiles on the practice’s website to show patients looking for help, and a terrific office with well-trained staff, Dr. Karl Jobst Grove, OK. dental professional, is one of the few such professionals in the state to have received fellowships from both the Academy of General Dentistry and the International College of Oral Implantology – proving to be a truly well-rounded option for anyone’s dental needs. His successful practice is due in part to using photography to illustrate his skill and care to any patients, and this art has served him well.

 

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